Treatment

Aims:

My aim is to produce a around two and a half minute, Rock genre music video. This will also be including two ancilliary tasks, a CD digipack and a webpage. My music video will appeal to the right target audience (which i will still have to research) and all this should be completed by the 28th of February 2014. I want my music video to be perfected as much as i can in order for it grasping and interesting, i aim to achieve this by doing as much research as i can. Specially i will see what convention of editing are used for rock music videos in order for mine to portray exactly what i want. I want my audience to feel that the band is down to earth and approachable, i want them to enjoy the music video and feel like the digipack and webpage are well related to the band.

Structure:

In this music video there should be a clear focus on the band members. The music video's narrative (if any will be included) shouldn't overtake the amount of time that the band should appear on screen. As it is a Rock music video, performance should be included, as well as more Rock genre conventions if there are any (as i will find out more in future research).

Style and technical features:

Influences on my music video will come from all my research. This includes research on general music videos and specific videos related to my chosen genre. From this research i should gather what conventions there are in rock music videos and how the bands portray themselves. I will also find out if rock music videos do also have conventions when it comes to editing features. As well as i want to find out how to correctly promote the band through my digipack and website.

Locations:

As a rough idea for the music video i want there to be performance. Therefore the appropriate location for this should be the school's theater. However issues may occur with this as there are always performances and rehearsals after school times, therefore i might not be able to use this place, if this is the case i will have to make arrangement to film in the music department.
If narrative is included it will most likely not be within school facilities. Therefore i will have to make sure to plan precisely (if i actually want a narrative) where it would be, when it will happen and what we would need at that location.