Target Audience Research

To speed up the process of asking person by person i found a website that would enable me to create an easy and simple online survey that people could take without any problems.  My survey consisted of three simple questions: gender, age group and if they likes rock or not.

In order to "advertise" this survey and to get people to answer this i posted it on social websites such as Facebook and Twitter.

Once I had waited for a while i got back 31 responses, surprisingly it was gender balanced and i got back 15 results from females and 15 results from males. However the extra one was a response in which the respondent skipped the gender question therefore i decided that this would be an outlier as i wanted to know how gender based the audience is. To solve the problem of his/her response on age and  if they liked that type of music or not i decided to delete this response to get a balanced result.

As mentioned previously, after i deleted the outlier response i had equal amounts of responses from males and females.

The results for age showed me that the people that most answered this survey were people between the age of 15 to 20, 36 to 40 and 31 to 35. The reason that these age groups were the most selected was because the people that i am friends with on my social websites. Therefore the majority of people were people my age and people with around the age of my parents.

28 out of the 30 people that answered this survey do like the rock genre. Therefore my survey showed that shows clearly that Rock genre is popular in all ages. 

My conclusion will contain more about these results.

As i can see individual responses i can see which people's response was no to the rock genre. I found out that one of the people was a female within the age of 36 to 40. I reckon that this response could be a very common trait within this age group and specially older. As rock is very popular now, older people might not enjoy it as much as it isn't from their "day and age". 

For the other response this was a Male between the age of 15 to 20. I think this response would be at a very low percentage if another survey would be made in just that age group due to this survey also concluding that almost everyone in this age group do like the rock genre.

Conclusion:

My survey concludes that my target audience will be from the ages of 15 up to 40. I do see that this is a wide target audience however i think that my survey shows that these are the best age groups to target and with the band i have in mind i think that it shouldn't be too difficult to cater to large amount of people.

I justify this because the age group of 15 to 20 has the largest amount of responses and although having one negative response i think that it is normal because not absolutely everyone has the same taste in music.  As well as the age group of  36 to 40 i got the second largest amount of responses which does show me that this age group also likes rock, which again had one negative response but this would be normal as again, not everyone has the same taste in music.