Evaluation

Media evaluation for A2 Media 2014 from ChristinaStier

Video for slide 5.

Audience Feedback

For my audience feedback i took an opportunity sample of the target audience. These consisted of 6 people (3 females and 3 males) from the age of 17 to 18.

The following questions were presented to them after showing them all my products: 

1. Does the colour scheme throughout the ancillary tasks work?
2. Do all the elements work together?
3. Do you think that the ancillary tasks promote the band effectively? Why?
4. Name two impressive/interesting elements from the ancillary tasks.
5. Could these products be stronger? Which parts? Why and how could it be improved?
6. Could you sum up the brand of this band through the digipack and the website in a short sentence?
7. What created this brand image?
8. What is your overall opinion of the music video?
9. Did it keep your attention?
10. Is there anything that you specifically did not like in the music video?
11. What did you think of the footage quality?
12. After seeing all the products, do you think that you would look up this band further?

Analyzing my results (i will address the questions by their numbers given above):

1. 

As it is shown above, from my audience feedback, they said that the colour scheme did indeed work in my ancillary tasks. One person even identified that the main colour was grey. 

I am very happy with this result as this is what i wanted to achieve, and i do also agree that the colour scheme works together.

2.

Again, shown above are my results. For the most part (5 people) said that the elements worked together. No one said that they didn't work together. However one person answered this question with "Mostly" and added that the reason for this would be that there could have been more detail.

I do completely agree that there could have always been more detail, but overall i am quite happy as to how the elements of my ancillary tasks worked together. 

3.

Once again, all answers to this question were answered with "yes". The reasons given, were that they showcase the band well, therefore the style of the band was visible and because of this, the genre is identifiable. Other reasons were that my ancillary tasks related to each other and another reason was that it promoted the band effectively because it was easy to navigate and find the band material. 

I am really happy with these results as this is what i tried to achieve with my ancillary tasks. I am glad that these two tasks showcased the band well.

4.

The majority of the answers about what people liked of my ancillary tasks came from my website. The most given answer was that the website was easy to use. They also said that my website has a good layout/design, it looks good and it included the right information.

The second most given answer was about my CD cover. The comments included that it had an interesting album art due to the image and the name of the album being related to each other, that it has a simplistic form of layout and that its design was good.

For the mention of the back Cd cover it said that it looked very professionally made. And the grayscale was mentioned, which of course matched the answer of question number 1.

I found it quite impressive myself that people really seemed impressed with my website. I was also not expecting to see such good things about my CD cover. 

5.

One person only, said that my products needed no improvement. Of course i am very happy about this, but i do think that my products didn't come out perfectly.

5 people said that there could be elements that could have been stronger. These included that the back cover could have been more eye-catchy and that it lacked some details, the website could have been a bit more detailed, the front cover image was a bit too blurry/not focused. 

I feel that these are very valid comments and i do agree with them. If these products were to actually be launched for the band, these details and improvements would definitely have to be made.

6.

6/6

All of the people identified that this was a rock band just by my ancillary tasks. This obviously makes me very content and i am glad that i have achieved this through my ancillary tasks.

7.

One person identified the main brand of this band came from the CD cover and 5 people identified the logo as being the main brand.

I am glad that the majority said the logo was a big focus point because i feel that too. I tried to include the logo as much as possible in my ancillary tasks so that this band could be recognized by it. I am also happy that one answer was the CD cover, because this would have been my second choice personally.

8.

For the overall opinion of my music video i got ratings from very good to good. The "other" part refers to comments i got. These said that my music video was simple but effective and the other comment noticed that it had shown inspiration from the music video "don't stop me now" by Queen.

9.

                                    6/6

This question was answered "yes" by all people. I am very happy that my music video managed to keep the attention of the audience as this shows that it does have qualities.

10.

Again, i am glad that some people thought that there was nothing that they specifically did not like. For 2 of the other 4 their issue were some lip syncing issues. They showed me where they were and i mentioned these problems when i posted my music video. These really small lip sync issues occurred during rendering, as well as a skip (a drummer part) which was also mentioned by someone else. And the fourth person said that there were not enough close ups of the instruments during the video. Personally i do not think that this is a major issue. I feel like i have balanced close ups and shots of the entire band well.

11.

                        

                                     6/6

For my quality of my music video i got a full "very good" from everyone. As i showed them the 720p version (the very high quality version) of my music video this was exactly the response that i wanted to hear as i made sure that at least my sample audience would be able to see my music video in its full quality.

12.

Yes!

And for my final survey question, i am very glad that all of them would look up this band after seeing all my products. I'm happy that i have achieved such a good response from my sample audience.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Attachments: